In the past, this donut store was successful in creating a marketing buzz in U.S. and knows how to exploit buzz opportunities. How successful are they in US?

There were stories that people are camping outside the store the night before grand opening just to be the first to get the taste of their melt-in-your mouth donuts.

Here is another article back in 2001 on how people cant wait for Krispy Kreme to open up in their city.

http://seattlepi.nwsource.com/business/33430_krispy01.shtml

So after I heard that they’re sending dozends of donuts to top bloggers in the Philippines, I wonder what the result of their efforts is, considering pinoys are not really donuts lover.

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This entry was posted on Thursday, March 29th, 2007 at 10:35 pm and is filed under Entrepreneurship. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.