Anointed CEO

I have seen a lot lately that businesses create a profile for their business on social network websites like Friendster and Multiply for marketing purposes. I personally know a friend who market himself quite good through those sites. This is not a bad idea. People on your network will receive email updates whenever you update your profile, add friends, post a shoutout, etc, without you being perceive as spammer.

But how do you do it effectively?

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Reading right books has brought fortunes to many people. I can attest to this. Today here are few quotes from wealthy, influential, and successful people who loves to read.

“There is more treasure in books than in all the pirates’ loot on Treasure Island and at the bottom of the Spanish Main… and best of all, you can enjoy these riches every day of your life.”
Walt Disney

“I cannot live without books.”
Thomas Jefferson

“Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young. The greatest thing in life is to keep your mind young.”
Henry Ford

“A library, to modify the famous metaphor of Socrates, should be the delivery room for the birth of ideas—a place where history comes to life.” Norman Cousins

“What in the world would we do without our libraries?”
Katharine Houghton Hepburn

I really think that having this Local Ad Network will eventually awaken advertisers that online advertising is a good option to promote a product or branding. People criticizing the Mad Crowd Media (MCM) basically have the same question.

“Who will advertise to these local sites?”

That is really tough question to answer, but my bet that there will be enough. It will not come easy and may take a while, but it can be a breakthrough for all local publishers and Netrepreneurs out there where advertising is their business model.

For undecided publishers out there, I will say, let’s give this a try. I haven’t seen MCM’s contract but I feel that publishers has nothing to lose on this deal. Go give it a shot.

For MCM, I am pretty sure they are aware on the hurdles that they need overcome to influence advertisers to spend a chunk of their advertising budget on this new medium (well, for them, online advertising is still considerably new.)

In the mind of advertisers, these are some questions that may arise and MCM must have clear answers:

• Is this effective? How can you persuade advertisers that advertising to these local sites are effective. We are aware of ad blindness particularly on blogs and forums.
• Pay-per-click is usually a better option for advertisers. The question is are you prepared to deal with click fraud?
• Can I safely associate my brand to a particular blog? I noticed that most, if not all, publishers in MCM Network are blogs. Blog normally has no editors and the author will simply say what he/she feel saying. A blog post may affect the brand that my business is pushing. What if the author will write about my competitor or something that may indirectly hurt my brand?

There will be lots of brainstorming need to be done if these questions have no answers yet. Still, I believe that this effort of MCM will bring fruits and may open more opportunities to publishers and advertisers.

If there’s one thing that I’m really struggling with and holding back real success, that’s my inability to stay focus for a long period of time. I suck on this really. Yeah, I know how important it is. I realized also that this is one factor that I did not do well in school. Who would want to listen for an hour on subject that you’re not interested anyway?(good alibi for those failing marks eh?):)

As I drop to Papa Johns Pizza Restaurant, I noticed their “Core Values” posted in one side of the wall. One phrase that kicked me to get back to my senses is “Focus: We must keep The Main Thing, The Main Thing….”

Are you having the same problem as I do?