Google Adsense: Simplified Ad Management

November 6th, 2007 by Jon

Good news for web publishers utilizing Google Adsense as advertising platform. Google has rolled out the Simplified Ad Management. Through this system, whenever you change the colors, channels, or styles of your ads, you just need to modify it once at your Adsense ad management page and it will take effect after couple of minutes to your website.

This will come in handy particularly if you are doing some testing on which ad style or color is more effective. No more cut and paste of the code.

There are few things you can’t do though. You can’t change the size of ad unit and you can’t delete ads through the management page.

Google has posted some answers to frequently asked questions here.

Nokia Music Store Is Now Open

November 2nd, 2007 by Jon

In attempt to get a chunk of online music sales, Nokia opened up its own store but critics has nothing to say but it sucks.

Big players in the market like iTunes and Amazon.com has unique selling proposition but Nokia has nothing new to offer. Currently, download is limited to UK Internet users, supports only Internet Explorer browser and Windows Operating System, and it is DRM protected. Browser compatibility alone can be a headache from people using Firefox, Netscape, and others.

So why did they opened up? In 2005, UK music download sales reached 10 Million and are rising steadily. While Amazon Music Store is available only to United States customers, Nokia is trying to build its market on UK.

Google Toolbar Pagerank Burst And What To Do

November 1st, 2007 by Jon

After couple of blogs received a lashed from Google by reducing their toolbar pagerank, many are now believers that PR toolbar does not matter.

When I started to study SEO, I searched for some Internet Marketing Professionals that I think are credible and offer free advice. One thing I learned from them is, “Ignore PR toolbar”, and instead focuses on building a useful site for the users. So glad I did follow their advice. Here are some more that may help you:

1. Your site should have a Unique Selling Proposition (USP).
2. Content is King
3. Think of the users first, search engine second.
4. After launching the site, resist the temptation of checking the site regularly on Search Engine Results Page (SERP).
5. No link farming.
6. Link exchanges are not necessary. In some instances, it is beneficial but in terms of SEO, it has no value.
7. Domain name does not matter in SEO.

I do not guarantee success by doing the listed advice. It’s just, those advice make sense to me.

Lastly, it is worth to invest some time to search on some knowledgeable people in the field you would like dive in to advance your skills. Be wary though to those who appears expert.