How Important is the HTML Title Tag on Your Small Business Website
There’s no question that html title tag is one of the most important element in onsite search engine optimization.
If you’ve no idea what it is, check your web page source code and just above the code, you should see similar to this:
<title> Anointed CEO </title>
The title appears on user’s browser title bar. It’s also the text that most search engine use in listing search results.
How important is the title Tag?
Search Engine Checks Title Tag to validate the content of a page
The core information in your web page should accurately reflect on your title. If your in a business of selling dog food. You should have at least that phrase on your title tag. Example of your title could be “Dog Food and Health Care Store” or “Affordable Dog Food Store“. If you would like to target local customers, you may want to have title like “Dog Food Store in Calgary“, “Affordable Dog Food and Supplies in Calgary, Alberta“, or “Calgary Dog Food Store“. Every page of your website must have a unique title based on the content.
I highly recommend using a catchy title so you have higher chance that searchers will click on your link from the search engine results list. Use the terms or lingo your customer use if possible.
Upper or lower cases doesn’t matter on Search Engines. It is not good though to have title all in upper case. Some Internet users interpret upper case as yelling which will not help your small business in anyway.
How long your title is should be?
Many people stuffed their title with keywords they want their site to rank on. Like “Dog Food Food for you Dog Dog Food Store Affordable Dog Food“. You may not be penalized search engines by doing it but I don’t think it will increase your chance to rank or click through rate. It’s annoying for users to see this kind of title from list.
Five to eight words should be enough to describe the content of a web page. Write the title in a manner it is pleasant to read.
The bottom line is, your html title tag should be for your customers first and search engine second. If your title will appeal to your customers it will likely to appeal to search engines too.
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Hi. My name is Jon Orana, an Internet marketing consultant and an entrepreneur. I’m now blogging to give free information, strategies, and advice to small business owners on how can they leverage their website to get new customers, strengthen customer retention, and increase their sales. 