How to Increase Click Through Rate in Google Results Using Meta Description
The big “G” (Google) uses a snippet to give searchers a preview of what a certain website has to offer. These are text normally taken from the text surrounded by meta description tag. It looks similar to this:
<meta name="description" content="Free Internet marketing tips for local and business owners. How to beat your competitors using new marketing strategies. Marketing your small business for BIG profits." />
That’s the description of this blog’s homepage.
Since it’s the text being displayed in search engine results, it is imperative to give serious thoughts when writing it so your customers will click your link among other 10 results. Many users will only search one to two times in Google and if they can’t find what they’re look for, they will assume the information is not available online.
So you should take every opportunity to improve your chances that will help your small and local business website to get more traffic.
How can you increase your Click Through Rate (CTR)?
1. Use the keywords or phrase on your description that your potential customers uses to search on your product or services. Google highlight any word that matches the users query. The more highlight the more your link will get attention.
2. Use a call to action like “Click here”, “Download it”, “Get it”, etc. Of course you have to give what you’ve promised on your description page once the user arrived at your landing page.
3. Use appropriate enticing words like “Free“, “Tips“, “Secrets Revealed“, etc. Did you noticed my description? 
Think of your description as an ad copy in a crowded ad space. Your customers have a lot of options. To make matter worst, you only have couple of seconds to convince them to click the link to your site.
Note: Your description should accurately describe what the content of a page is. Don’t trick users just to get them to your site and then hope that they will buy from you.
Go ahead and try these tips and enjoy more targeted customers to your website.
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Hi. My name is Jon Orana, an Internet marketing consultant and an entrepreneur. I’m now blogging to give free information, strategies, and advice to small business owners on how can they leverage their website to get new customers, strengthen customer retention, and increase their sales. 