Anointed CEO

Oh great. I found a podcast from Duct Tape Marketing with Google’s Head of Web Spam Team, Mr. Matt Cutts.

Here’s an excerpt that I like the most:

“…If it’s good for eye ball, it’s probably good for search engines.”

Search engine optimization is less stressful if only most webmasters will follow that advice and stop playing the game.

Go ahead and listen here on how to have a successful search engine marketing campaign.

I got an email from Small Business Trends Editor Anita Campbell to notify me that I won their contest.

They are redesigning their site and logo and asked their readers to give feedback for a chance to win a $399 worth of logo from Logoworks by HP.

Seriously, I didn’t expect to win at all. I can’t remember when the last time I won something from any contest or event was. Helping them to make decision is really my intention as I have a little background and past experience in graphic design. You see, it pays to help someone without waiting something in return.

Thanks Anita, Logoworks, and to the community of Small Business Trends.

I will be using this free logo design service to my Internet Marketing Company, EffiStrat Inc.

As I promised to the Small Business Trends community, I’ll blog my experience with Logoworks and the final logo. I am more than excited to share everything to you guys.

Stay tuned for updates to my new logo.

Choosing the domain name for you business is not difficult if only there’s not much pollution in search engine marketing industry.

There’s a little debate if domain name is a factor in search engine ranking.

The very reason domain name exist, is for people to remember.

It’s easier to remember “yahoo.com” than “69.46.103.131″ isn’t?

With that in mind, here are my advices in choosing the right domain name for your business:

• The domain name must be easily to remember.

• The domain name must be easily to spell.

• Avoid using dash (-) if possible. Use it only once if necessary.

• If your customers are local or national market, use country code top-level domains (ccTLD). Examples are “.us” for United States and “.ca” for Canada. This way, search engines can automatically know your target visitors are.

• Use your business name us domain name.

As you see, those advices are mostly common sense and not complicated. Go ahead and register your domain name to registrar like GoDaddy.

To improve the ranking of your business website on local searches, you have to tell search engines like Google that your website targets local customers.

One basic optimization is to put your business address, including the zip code, and its phone number in your website in text format and not in a picture or image. This makes your information crawlable by search bots.

This tip seems obvious but you’ll be surprised how many small business website I’ve seen have their contact information in the image or inside a flash animation.

It’s best to put your business address and other contact information at the footer of each page of your site. This is on top of the full information at your main “Contact Us” page.

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