Choosing the domain name for you business is not difficult if only there’s not much pollution in search engine marketing industry.

There’s a little debate if domain name is a factor in search engine ranking.

The very reason domain name exist, is for people to remember.

It’s easier to remember “yahoo.com” than “69.46.103.131″ isn’t?

With that in mind, here are my advices in choosing the right domain name for your business:

  • The domain name must be easily to remember.
  • The domain name must be easily to spell.
  • Avoid using dash (-) if possible. Use it only once if necessary.
  • If your customers are local or national market, use country code top-level domains (ccTLD). Examples are “.us” for United States and “.ca” for Canada. This way, search engines can automatically know your target visitors are.
  • Use your business name us domain name.

As you see, those advices are mostly common sense and not complicated. Go ahead and register your domain name to registrar like GoDaddy.

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