Quick Tips on Local Search Engine Marketing
To improve the ranking of your business website on local searches, you have to tell search engines like Google that your website targets local customers.
One basic optimization is to put your business address, including the zip code, and its phone number in your website in text format and not in a picture or image. This makes your information crawlable by search bots.
This tip seems obvious but you’ll be surprised how many small business website I’ve seen have their contact information in the image or inside a flash animation.
It’s best to put your business address and other contact information at the footer of each page of your site. This is on top of the full information at your main “Contact Us” page.
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Hi. My name is Jon Orana, an Internet marketing consultant and an entrepreneur. I’m now blogging to give free information, strategies, and advice to small business owners on how can they leverage their website to get new customers, strengthen customer retention, and increase their sales. 